SaaSCollectionsSubscription Management

Razorpay Subscription Renewal Nudge Agent

AI monitors Razorpay subscription records for upcoming renewal dates and expiring card/UPI mandates. 15 days before expiry, AI sends a WhatsApp asking customers to update payment method. On expiry failure, recovery sequence activates. Involuntary churn reduced by 35%.

AI operates via

WhatsApp AutomationVoice AgentSMS AutomationCRM Sync

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How It Works

01
Expiry Monitoring
Daily check of Razorpay subscriptions expiring in 15 days or with cards expiring within 30 days.
02
Pre-Expiry Card Update
AI sends WhatsApp: 'Your card on file expires [date]. Update now to ensure uninterrupted service.' with secure update link.
03
UPI Mandate Renewal
For UPI-based subscriptions, AI sends mandate renewal request and guides customer through UPI re-authorisation.
04
Failure Recovery
If subscription renewal fails, payment failure recovery sequence activates (see Razorpay Payment Failure Recovery).
05
Churn Attribution
Involuntary churn (payment failure) vs. voluntary churn (cancellation) tracked separately in CRM.

See How It Works

The AI Employee executes each step autonomously - no human intervention required unless explicitly configured.

Expiry Monitoring

Pre-Expiry Card Update

UPI Mandate Renewal

Failure Recovery

Churn Attribution

Step 01

Expiry Monitoring

Daily check of Razorpay subscriptions expiring in 15 days or with cards expiring within 30 days.

Step 02

Pre-Expiry Card Update

AI sends WhatsApp: 'Your card on file expires [date]. Update now to ensure uninterrupted service.' with secure update link.

Step 03

UPI Mandate Renewal

For UPI-based subscriptions, AI sends mandate renewal request and guides customer through UPI re-authorisation.

Step 04

Failure Recovery

If subscription renewal fails, payment failure recovery sequence activates (see Razorpay Payment Failure Recovery).

Step 05

Churn Attribution

Involuntary churn (payment failure) vs. voluntary churn (cancellation) tracked separately in CRM.

Key Results

–35%

Involuntary churn reduction

100%

Subscription renewal coverage

64%

Card update completion rate

Frequently Asked Questions

Can this detect card BIN expiry across all card networks?

Yes. Razorpay API exposes card expiry month/year. AI triggers alerts 30 days before expiry for all major card networks.

How does UPI mandate renewal work technically?

AI sends a mandate renewal link via WhatsApp. Customer approves via UPI app. Razorpay creates new mandate.

What's the reduction in involuntary churn?

Proactive card update reminders reduce involuntary churn by 30–40%.

Can this be used for Razorpay Route (marketplace) subscriptions?

Yes. Works with Razorpay Route marketplace subscriptions with appropriate webhook configuration.

What currencies and regions does this support?

Primarily INR for India. International currencies supported via Razorpay International.

Payments Integration

Built for Razorpay

This template is purpose-built to connect with Razorpay. All workflow steps, data sync, and activity logging work natively - no middleware required.

✓Native Razorpay API integration

✓All activity logged back automatically

✓No middleware or Zapier required

✓Live in under 7 days

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