Meta
Plan Facebook and Instagram campaigns around approved audiences, creative variants and acquisition goals.
PERFORMANCE MARKETING · MAYA
Hire Maya.
Put paid campaigns to work.
Your AI Performance Marketing Specialist for campaign creation, ongoing management and budget optimization across Meta, Google, X, TikTok and LinkedIn.
Campaign creationCross-channel managementBudget optimizationHuman-set spending limits
MAYA AT WORK
One operating loop.
Five advertising channels.
Your team sets the objective, brand rules and authority. Maya runs eligible campaign actions and returns each verified result to the next decision.
Plan
Define the conversion, target audience, approved claims, total spend ceiling and channel allocation.
Business objective → campaign briefCreate & launch
Prepare campaign structure, copy variants and tracking. Publish only where account permissions and the launch policy allow it.
Approved assets → campaign recordsMeasure
Check pacing, acquisition cost, conversion quality and attribution freshness before changing a campaign.
Spend + conversions → decisionOptimize
Adjust eligible budgets, pause underperforming variants and record the reason. Escalate anything beyond the agreed authority.
Allowed change → verified result
Budget optimization is a controlled loop—not unlimited spending.
Check conversion quality and data freshness → compare against the approved target → apply an allowed change → verify the platform state → observe before acting again. Missing data, uncertain writes or a breached limit stop the change and create a human handoff.
CHANNEL RESPONSIBILITY
Shared goals. Platform-specific execution.
Configure the channel mix your business needs. Validate supported campaign types and account permissions before enabling live actions.
Organize search intent, keywords, exclusions and campaign assets around the conversion you want to acquire.
X / Twitter
Coordinate promoted campaigns, messaging tests and audience exclusions against your acquisition brief.
TikTok
Structure short-form creative tests and monitor acquisition quality alongside engagement.
Align professional audiences, lead forms and campaign messaging with your ideal customer profile.
Business outcomes
Connect platform reporting to your agreed analytics and CRM events. Keep clicks, leads, qualified opportunities and revenue distinct.
AUTHORITY & HANDOFF
Autonomous within your rules.
Accountable at every change.
Maya owns
Campaign drafts, approved launches, pacing checks, eligible optimizations and a record of changes and verified outcomes.
Your team approves
Total spending authority, new claims and offers, restricted audiences, major strategy changes and exceptions outside the launch policy.
Peter takes over
Once a lead is ready for sales, Peter qualifies interest and coordinates the next conversation. Maya keeps the campaign attribution context.
BEFORE LIVE SPEND
Connect, constrain and test.
Prepare the inputs
Provide approved creative assets, brand and offer rules, landing pages, conversion events, account ownership and your acquisition targets.
Set the limits
Define campaign and channel caps, allowed budget changes, observation windows, launch approvals, stop rules and the owner of each exception.
Test failure paths
A rejected ad cannot be marked live. A timed-out budget update must be reconciled before retry. Broken tracking must block performance-based reallocation.
MEASURE THE JOB
Judge the spend by business outcomes.
Acquisition cost
Compare spend with the agreed conversion or qualified outcome, using consistent attribution windows.
Budget discipline
Review pacing against authorized spend, changes within limits and unresolved platform updates.
Conversion quality
Track lead acceptance, downstream revenue and creative test results. Avoid optimizing for cheap clicks alone.
QUESTIONS BEFORE YOU HIRE
Know the scope.
How is Maya different from Peter?
Maya owns paid campaign operations and advertising spend. Peter owns qualification and sales follow-up after a lead enters the sales process. The handoff preserves campaign source and lead identifiers; a submitted form is not a closed sale.
Does every budget change need approval?
Not when it is inside the limits your team has authorized. Define per-channel floors and ceilings, maximum changes per period, minimum observation windows and stop conditions. New spending authority or a larger total budget requires your approval.
Are all five advertising platforms ready to connect?
Meta, Google, X, TikTok and LinkedIn are the scope for this role. Confirm each account’s supported read and write operations, API access and permissions during setup. Listing a channel does not guarantee every campaign format or action is available in your account.
Can Maya move money between platforms?
Scope cross-platform reallocation separately from changes inside one platform. Use a shared approved budget, comparable conversion definitions and explicit channel limits. Reconcile pending changes before making another allocation.
What happens when attribution is delayed or tracking breaks?
Hold performance-driven reallocations until the data passes your freshness and completeness checks. Preserve the last verified state, flag the issue and route it to the measurement owner. Do not treat missing conversions as proof that a campaign failed.
Can Maya guarantee ROAS or lower acquisition costs?
No. Results depend on your offer, audience, creative, conversion experience and measurement quality. Agree a baseline and evaluation period, then compare actual spend and business outcomes without promising a fixed uplift.
CUSTOMER REVIEWS ON G2
From conversations to completed work.
4.9/ 5
1 / 7