SaaSSalesProposal Automation

Proposal Generation + Follow-up Sequence Agent

Right after a discovery/demo call, the sales rep uploads call notes or recording. AI auto-generates a customised proposal document using: prospect's stated needs, company research, your pricing tiers, recommended solution architecture, and ROI calculations. AI emails proposal with a personalised cover letter, then runs a 2-week follow-up sequence (email day 3, WhatsApp day 5, email day 8, final voice call day 12) with objection handling and soft deadline urgency.

AI operates via

Email AutomationWhatsApp AutomationDocument CollectionCRM Sync

How It Works

  1. 01

    Call Notes Input & Analysis

    Rep uploads call transcript, notes, or audio recording immediately after discovery call. AI parses transcript for: prospect's pain points, company size, budget hints, decision timeline, technical requirements, and stakeholder names/roles mentioned. Extracts key context into structured fields.

  2. 02

    AI Proposal Document Generation

    AI generates a professional proposal document (8–12 pages, Word/PDF format): Executive Summary (2 paras, prospect's goals + recommended solution), Problem Statement (their pain points, referenced verbatim from call), Proposed Solution (architecture/approach, 2–3 implementation phases), Pricing/Investment, ROI projection (if budget numbers shared), and Next Steps. Design matches brand template.

  3. 03

    Personalised Proposal Email

    AI writes cover email (150–200 words) addressing proposal to each stakeholder mentioned (e.g., 'Hi Sarah [CFO], within this proposal you'll find the ROI projection you asked about: 3.2× payback within 18 months'). Includes call-to-action: 'Reply with any questions-happy to clarify. Aiming to make a decision by [date based on their timeline].'

  4. 04

    Timed Multi-Touch Follow-up

    Day 3: Email asking if they've reviewed proposal, offering to answer questions. Day 5: WhatsApp message with 2-min video walkthrough of proposal highlights. Day 8: Email addressing top 3 objections (stalled deals often cite 'need more info' or 'budget concern'). Day 12: Voice call offering to sync with full stakeholder team for final questions.

  5. 05

    Decision Tracking & Escalation

    AI monitors for decision signals: proposal re-opened (positive engagement), objections raised in replies (handled by AI with pre-written responses, or escalated to rep), or silence >10 days (AI flags for rep to step in). Once deal closes/loses, AI logs reason in CRM for future reference.

See How It Works

The AI Employee executes each step autonomously - no human intervention required unless explicitly configured.

Call Notes Input & Analysis

AI Proposal Document Generation

Personalised Proposal Email

Timed Multi-Touch Follow-up

Decision Tracking & Escalation

Step 01

Call Notes Input & Analysis

Rep uploads call transcript, notes, or audio recording immediately after discovery call. AI parses transcript for: prospect's pain points, company size, budget hints, decision timeline, technical requirements, and stakeholder names/roles mentioned. Extracts key context into structured fields.

Step 02

AI Proposal Document Generation

AI generates a professional proposal document (8–12 pages, Word/PDF format): Executive Summary (2 paras, prospect's goals + recommended solution), Problem Statement (their pain points, referenced verbatim from call), Proposed Solution (architecture/approach, 2–3 implementation phases), Pricing/Investment, ROI projection (if budget numbers shared), and Next Steps. Design matches brand template.

Step 03

Personalised Proposal Email

AI writes cover email (150–200 words) addressing proposal to each stakeholder mentioned (e.g., 'Hi Sarah [CFO], within this proposal you'll find the ROI projection you asked about: 3.2× payback within 18 months'). Includes call-to-action: 'Reply with any questions-happy to clarify. Aiming to make a decision by [date based on their timeline].'

Step 04

Timed Multi-Touch Follow-up

Day 3: Email asking if they've reviewed proposal, offering to answer questions. Day 5: WhatsApp message with 2-min video walkthrough of proposal highlights. Day 8: Email addressing top 3 objections (stalled deals often cite 'need more info' or 'budget concern'). Day 12: Voice call offering to sync with full stakeholder team for final questions.

Step 05

Decision Tracking & Escalation

AI monitors for decision signals: proposal re-opened (positive engagement), objections raised in replies (handled by AI with pre-written responses, or escalated to rep), or silence >10 days (AI flags for rep to step in). Once deal closes/loses, AI logs reason in CRM for future reference.

Key Results

–3.5 hours
Proposal Generation Time
34%
Proposal-to-Signed Rate
+185%
Sales Rep Productivity Gain
Frequently Asked Questions
80–90% accurate if rep notes are clear. AI extracts needs and requirements well but misses nuance. Hence the rep always reviews before sending; they have full edit/override capability.
Yes, if you've configured dynamic pricing rules. Example: 'If they said budget <£30K, show tier B; if >£100K, show tier A + add-ons.' Rep can manually adjust before sending.
AI recognises objections from replies and offers pre-written responses ('Cost concern? Here's how customers typically justify ROI...'). If objection is complex, AI escalates to rep for manual follow-up.
Yes. Rep uploads notes, AI generates draft proposal, rep reviews/edits in document, then approves to send. The document can be shared internally with stakeholders before external distribution.
Yes. If prospect replies 'Can we revisit in 3 weeks?', AI acknowledges, pauses the follow-up sequence, and reschedules touches for the agreed date.

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