E-CommerceMarketingLoyalty

Loyalty Programme Activation and Engagement Flow

The AI Employee onboards new loyalty members, communicates tier benefits, and nudges first redemptions within 30 days. It also prevents churn by alerting customers before points expire.

AI operates via

WhatsApp AutomationEmail AutomationSMS AutomationCRM Sync

How It Works

  1. 01

    Enrolment

    Customer joins programme at checkout; welcome message sent immediately.

  2. 02

    Day 3 benefits

    WhatsApp explains tier levels, earning rates, and redemption options.

  3. 03

    Day 14 redemption nudge

    Message with current balance and a product recommendation for redemption.

  4. 04

    Day 30 check-in

    Engagement survey captures experience; offers double-points event.

  5. 05

    Expiry alert

    30-day warning before points expire with redemption suggestions.

See How It Works

The AI Employee executes each step autonomously - no human intervention required unless explicitly configured.

Enrolment

Day 3 benefits

Day 14 redemption nudge

Day 30 check-in

Expiry alert

Step 01

Enrolment

Customer joins programme at checkout; welcome message sent immediately.

Step 02

Day 3 benefits

WhatsApp explains tier levels, earning rates, and redemption options.

Step 03

Day 14 redemption nudge

Message with current balance and a product recommendation for redemption.

Step 04

Day 30 check-in

Engagement survey captures experience; offers double-points event.

Step 05

Expiry alert

30-day warning before points expire with redemption suggestions.

Key Results

29%
First redemption rate within 30 days
41%
Programme engagement lift
63%
Point expiry reduction
Frequently Asked Questions
Yes, via API integration with Yotpo, LoyaltyLion, Smile.io, or custom systems.
Yes, event-based messages can be added to the sequence.
Real-time balance pulled via API and included in each message.
Yes, tier-up congratulation messages are part of the template.
Brands see 22 to 35% first-redemption within 30 days of enrolment.

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TRUSTED BY HIGH-GROWTH BUSINESSES

BajajCapital
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BajajCapital
BluParrot
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ShyamaPower
v2c
propertyPoint
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Our team will configure this template to your CRM, compliance rules, and brand voice. Live in under 7 days.