E-CommerceMarketingRetention & Recovery

Customer Win-Back Campaign Automation

Reclaim lost revenue by automatically identifying inactive customers and launching targeted win-back campaigns. The agent personalises offers based on past purchase behaviour and reasons for inactivity.

AI operates via

Email AutomationSMS AutomationCRM Sync

How It Works

  1. 01

    Inactivity Detection

    Customers inactive for 180+ days flagged for win-back campaign.

  2. 02

    Segmentation & Analysis

    Inactive customers analysed by purchase history, AOV, and category preference.

  3. 03

    Personalised Offer

    Discount offer personalised based on past purchases and segment engagement.

  4. 04

    Multi-touch Campaign

    Email, SMS, and retargeting ads deployed over 30 days with escalating incentives.

See How It Works

The AI Employee executes each step autonomously - no human intervention required unless explicitly configured.

Inactivity Detection

Segmentation & Analysis

Personalised Offer

Multi-touch Campaign

Step 01

Inactivity Detection

Customers inactive for 180+ days flagged for win-back campaign.

Step 02

Segmentation & Analysis

Inactive customers analysed by purchase history, AOV, and category preference.

Step 03

Personalised Offer

Discount offer personalised based on past purchases and segment engagement.

Step 04

Multi-touch Campaign

Email, SMS, and retargeting ads deployed over 30 days with escalating incentives.

Key Results

15%
Reactivation rate
£68
Average reactivated customer AOV
£8-12K per 1000 contacts
Win-back campaign revenue
Frequently Asked Questions
No purchase activity for defined period (default 180 days); customisable.
Tiered approach: 10% for high-value customers, 15-20% for medium, 25% for low.
Typically 12-18% of contacted inactive customers make a purchase.
Yes, offers reflect the categories they previously purchased from.
Historical AOV and margin analysis ensures offer profitability per segment.

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TRUSTED BY HIGH-GROWTH BUSINESSES

BajajCapital
BluParrot
NxgSecure
ShyamaPower
v2c
propertyPoint
edgyScribblers
BajajCapital
BluParrot
NxgSecure
ShyamaPower
v2c
propertyPoint
edgyScribblers

Ready to deploy this template?

Our team will configure this template to your CRM, compliance rules, and brand voice. Live in under 7 days.