More than one process
Sales development is a single job. The same platform also owns cart recovery, policy renewal, collections and customer service, on one set of rules.
The CRM is the finish line
A booked meeting, a documented follow-up or a clean disqualification is written back, so pipeline reporting reflects what actually happened.
One governance model
Reuse approved governance patterns across roles, then configure and test the contact rules, consent requirements and escalation owners for each responsibility.