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NPS-to-Case Routing Agent - Detractor Rescue Workflow

The NPS-to-Case Routing Agent - Detractor Rescue Workflow is an Operations customer success template that an AI employee runs end to end, covering touchpoint-triggered survey dispatch, NPS response capture and detractor follow-up script. This template automates NPS collection across customer touchpoints and closes the loop by following up with detractors within 48 hours. It routes unhappy customers to a resolution team and asks promoters for referrals or reviews.

AI operates via

WhatsApp AutomationEmail AutomationSMS AutomationCRM Sync

How It Works

  1. 01

    Touchpoint trigger

    Survey dispatched after purchase, support resolution, or renewal.

  2. 02

    NPS question

    Single NPS question sent via WhatsApp, email, or SMS.

  3. 03

    Segmentation

    Responses segmented into Promoter, Passive, and Detractor.

  4. 04

    Closed-loop follow-up

    Detractors receive a call or message within 48 hours offering resolution.

  5. 05

    Referral ask

    Promoters invited to leave a review or refer a colleague.

TL;DR

  • This template automates NPS collection across customer touchpoints and closes the loop by following up with detractors within 48 hours.
  • Configure the workflow for your Operations Customer Success team, with the knowledge, system access and approval rules it needs.
  • Runs across WhatsApp Automation, Email Automation, SMS Automation, CRM Sync with a single AI Employee orchestrating all touchpoints.
  • Workflow scope includes Touchpoint-triggered survey dispatch, NPS response capture, Detractor follow-up script.

When to Deploy This Template

Use this workflow when recurring coordination spans multiple systems or teams. Define the responsibility, data access and completion criteria before enabling autonomous actions.

See How It Works

Confirm permitted actions, exception handling and human ownership for your deployment.

Workflow step 1 of 5

Touchpoint trigger

Survey dispatched after purchase, support resolution, or renewal.

Evaluate the outcome

Define a baseline, a measurement period and acceptance criteria for this workflow before evaluating its impact.

Why This Template vs. Building In-House

CriterionBuild In-HouseDeploy with UnleashX
Launch preparationBuild and test the workflow infrastructureConfigure roles, connections and acceptance tests
Engineering workMaintain the agent runtime and integrationsConfigure supported tools; scope custom connections where needed
Language coverageSelect and evaluate language models and voicesSelect supported languages and test your business vocabulary
ChannelsImplement each channel and its handoff logicConfigure supported channels around the employee’s responsibility
IntegrationsImplement authentication, operations and recoveryUse available connectors and define permitted reads and writes
GovernanceBuild access, approval and audit controlsConfigure permissions, human approvals and review requirements
Cost planningAccount for development, infrastructure and supportScope platform usage, configuration and ongoing operations
Additional workflowsExtend and test the existing implementationReuse approved knowledge and connection patterns, then evaluate the new role

Frequently asked questions

Which touchpoints should trigger the survey?
Post-purchase, post-support, post-onboarding, and post-renewal are the most effective.
How quickly are detractors followed up?
Within 48 hours of a detractor score being logged.
Can this integrate with existing NPS tools?
Yes, it works alongside Delighted, Medallia, Qualtrics, and custom systems.
Are reminder messages sent to non-responders?
One reminder is sent after 72 hours to non-responders.

Conclusion

The NPS-to-Case Routing Agent - Detractor Rescue Workflow template takes a workflow that typically consumes Customer Success team time and hands it to an autonomous AI Employee. Scope the responsibility, connect the systems of record that confirm completion, and agree the escalation path before launch. Define a baseline and a measurement period so the result can be evaluated against your current process rather than an assumed benchmark.

Related Templates

Ready to deploy this template?

Our team will configure this template to your CRM, compliance rules, and brand voice. Timing depends on scope, system access and evaluation.